QR codes and surveys: the winning duo

The QR code comeback

Since the pandemic, QR codes have become part of daily life. They're now an essential distribution channel for field surveys.

Use cases

At point of sale: a QR code on the receipt or next to the register invites customers to give feedback immediately. The feedback is fresh and contextualized.

At events: on badges, banners or tables, QR codes allow real-time feedback collection during conferences, trade shows or training sessions.

On signage: in company premises, a QR code on a "Your opinion matters" poster makes the survey permanently accessible.

Best practices

The survey behind the QR code should be short (3-5 questions max) and mobile-optimized. Add a clear call to action next to the code: "Scan to share your feedback — 30 seconds."

Quervey generates custom QR codes for each survey, with scan tracking by channel. You know exactly which QR code performs best.